Presense

Bearing. Stature. Assertiveness. Presence suggests the power of your character's very identity. Attractiveness is only part of the trait. Your character may be jaw-dropping gorgeous, plain-Jane or downright ugly, but her Presence means much more. It reflects her sheer command over the attention of others. It's her capacity to impose her will on others by being socially aggressive or powerful - a veritable bull in a china shop or someone who simply doesn't accept no for an answer. This trait is essential to leaders, enforcers, interrogators, models, politicians and salespeople.

Note that attractiveness alone is represented by the Striking Looks Merit, which grants bonus dice to Presence rolls.